Blog
All New Leadbox Reports Hub – All your digital reports in one place. (FR)
Introducing the new Leadbox Reporting Hub for digital advertising – your one-stop hub for digital advertising reports. Live DataStudio reports Leadbox’s Reporting Hub integrates with your existing Google Data Studio reports to show you the most up to date data available. Historical PDF reports No need to look for your historical legacy PDF reports in […]
All New Leadbox Reports Hub – All your digital reports in one place.
Introducing the new Leadbox Reporting Hub for digital advertising – your one-stop hub for digital advertising reports. Live DataStudio reports Leadbox’s Reporting Hub integrates with your existing Google Data Studio reports to show you the most up to date data available. Historical PDF reports No need to look for your historical legacy PDF reports in […]
URL change for the Leadbox Inventory Management System.
We’ve made some changes at Leadbox regarding the URL to access the Leadbox’s Inventory Management system. Previous link:<YourDealerName>.leadboxhq.net New Link:My.leadboxhq.net We request that you please update your bookmarks accordingly to reflect this change. Please rest assured that no functionality, data, or integrations will be affected with this change – simply the URL address to access […]
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COVID-19 Dealer’s Digital Defense Guide
COVID-19’s impact on the automotive industry took everyone by surprise. Many statistics indicated that March 2020 was shaping up to be a banner month. As we all feel the impact of COVID-19 many Dealers are in a defensive position. But, together we will get through these difficult times. At Leadbox, we are working hard to […]
Updated Information about Leadbox and COVID 19
As this situation continues to evolve and as our governments, local, provincial, and national, continue to take action to protect citizens and the economy, we will continue to update you on our business as it pertains to yours. Your business remains our priority As was the case last week, you and your dealership will not […]
COVID-19 Update from Leadbox
At this point, I am certain that you have received many similar emails from your existing Vendor Partners, and you will certainly receive more over the coming days and weeks. As such, I’ll keep it brief and focused on your business. Your business is our priority You and your dealership will not feel any service […]
Devriez-vous acheter votre propre nom de concessionnaire comme mot-clé?
Enchérir et créer des annonces avec le nom de votre entreprise comme mot clé semble un peu contre-productif. Par exemple, si les gens recherchent « {VOTRE NOM} Ford », les algorithmes de Google garantissent à peu près que {VOTRE NOM} Ford.com serait le premier des résultats organiques. Alors, pourquoi gaspiller de l’argent en achetant le nom de […]
Should you buy your own dealership name as a keyword?
Bidding and creating ads with your company name as a keyword seems a bit counterproductive. I mean, if people are looking for “{YOUR NAME} Ford”, Google’s algorithms pretty much guarantee {YOUR NAME}Ford.com is going to be the first in organic results. So why waste any money on purchasing your dealership name as a keyword? It […]
The Best Time to Get into a Ford Certified Leadbox Website is Now.
With the holidays only two weeks away, the best gift for your Ford Dealership is a new website. A Ford Certified, Leadbox Website. Leadbox is excited to announce that we’ve officially been selected as a Certified Website provider for Canadian Ford and Lincoln Dealerships. For nearly a decade, Leadbox has been providing best-in-class custom websites […]
Max Farley joins Leadbox Inc.
We are excited to announce a new team member. Max Farley has joined the Leadbox Team as the Account Director for Ontario and the Maritimes. Max has been a digital marketer for the last 20 years. His digital marketing experience has primarily been with Ford of Canada and Bond Brand Loyalty (previously Maritz Canada Inc). […]
Google ‘Think Auto’ 2019 Toronto Recap – Four things you need to know
The process of researching and buying cars changes quickly with the invention of new technology and new ways for consumers to consume information. For dealers, keeping up with these new methods, behaviors, and technology can be the difference between having a competitive edge or being left behind. As a Google Premier Partner, Leadbox was invited […]
Three signs that your dealership’s digital marketing is getting too comfortable
No offense, but, it happens to everyone – things start to run smoothly and we get comfortable. I get it, digital marketers for dealerships have to really work hard to ensure that we’re hitting goals and getting things to run like a well-oiled machine. And when this happens it’s easy to let go a bit […]
Audience segmentation: The most available way to increase the effectiveness of your ads.
“The right message, to the right person, at the right time”. This is what all automotive dealership advertisers strive for. Get these things right, and you’ll be able to create advertising campaigns that are incredibly performant. Get them wrong and you’ll be spending your advertising money with limited results. Obviously, like many things in life, […]
New Car Marketing Techniques Aren't Effective at Marketing Pre-Owned Vehicles
Everyone loves new cars. They’re shiny, they smell great and the sales staff love making a big sale. It’s a huge part of how OEMs rate their dealers as well. I mean, who doesn’t want to be the “#1 Chevy dealer in the county”? But once we scratch the surface, the bright sheen of selling […]
Looking for Multi-Touch Marketing Attribution? Start with your existing Google Analytics
By Renold Liu I, like all of you, want to maximize the returns from my marketing spend. Also like many of you, I use many tactics and partners to attract, retain and convert visitors into contacts. As a result, I regularly check Google Analytics to see how well my marketing efforts are converting visitors into contacts. […]
Assessing the Limitations of Print Advertising for your Dealership
Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon grocery run while reading up on the week’s newsworthy events. It was a perfect collation of everything you needed to know in one broadsheet wrapper. The daily and weekly newspaper […]
Why Measuring Your Conversions by Source is a Mistake
There is a lot of talk about segmenting your sources and there are countless articles about how to properly set up your Google Analytics to track where things are coming from using standardized UTM codes, but this may not actually be the best way to measure your digital marketing results. Put down your pitchforks and […]
Who Do You Trust When it Comes to Your Digital Media Decisions?
In April 2017, I was on stage in New York City sharing the most recent research that Speed Shift Media has uncovered using our Data Management Platform (DMP). Our DMP, the MarketMatch Data Engine (which we lovingly call Magnum), tracks a massive amount of web data throughout a car buyers path to purchase. Using this […]
What the heck is an In-Market Buyer and where can I find them?
What if everything you think you know about automotive digital marketing was a lie? Someone, somewhere has been manipulating marketing data to support their case so they can give you exactly the information you wanted to hear. Now let’s say that another digital marketing pro comes along and tells you that everything you’ve been told is BS […]
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
By Renold Liu Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors instead of focusing on retaining return visitors, which are actually more performant. Returning visitors tend to spend more, and are already […]